It looks like the app has the flu or something. I hope the new Spotify icon colour is a mistake. I want to paint my room/whole life with the color of the updated spotify icon /snjl9dZQCb- claire June 15, 2015 Many congrats to for the ugliest sore-thumb icon ever. Spotify slightly changed the color of its icon and, although it wasn't done DELIBERATELY to fuck with me, I can't imagine any other effect.- Margaret H.
They changed the color just a little bit and it was bugging me out. Stared at the Spotify logo on my iPhone for like a minute straight. Schneider says that he’s “ 100% confident that clear communication can at least minimize the effect of hypercriticism in the future” and “involving the community in the design process” allows them to understand why changes have been made.Went running this morning, looked at Spotify's app logo, saw it was a different green, thought I was having a stroke - Rylan Miller June 16, 2015 It sounds like Spotify learnt from the experience, though, even if it thinks that the green isn’t problematic. “The new green” wasn’t a big topic internally, it was one of the smaller changes we made during the brand refresh, nothing big.” “ For us, the change made perfect sense, and while working with the new green for many months we became blind to the fact that we even changed it. Schneider says that Spotify had “ changed the color because we knew the bigger picture of our brand refresh, but most of our users did not.” Is it me or did i wake up to a different shade of spotify icon The company realized that it had changed the app icon without mentioning it or even explaining the difference in the release notes. Yup, a lot of people even thought their phones were broken. Schneider still doesn’t think it was about the specific green or the fact that the company changed color, but more that it “didn’t it clearly” and “hit many by surprise.” What Spotify learnt, is that “people care, A LOT.” You might be thinking the same as I was when I read this - “no way, I really thought it wasn’t great” - and Schneider admits that it’s a “bit of a generalization and not a solution but helps protect from unnecessary emotions when these situations occur.” This “F*ck yeah, you are right” moment has a name: It’s called negativity bias. Our decision has been made within seconds, the new Spotify green sucks, even though we have literally not thought about it for a minute and it’s not even our own carefully formed opinion. All we do is read the tweet, agree with it (because fuck yeah) and re-tweet it. The moment we read a tweet that says “The new Spotify green sucks” we don’t think for ourselves anymore. It’s not important what color it is, the fact that it changed without notice, is the problem. All of this happens within minutes and is a pure emotional reaction to change. Spotify’s change, according to Schneider, went a little something like this:Įssentially we see the new Spotify green, we don’t understand why it changed (rightfully so), and we write a quick tweet containing “The new Spotify green sucks”. Schneider believes “ it’s not so much a discussion of the right or wrong color, it’s simply about change or no change” and that it went viral “ because COLOR in itself is something that we all understand and something everyone have strong opinions on.”
When it rolled the green out, the internet reacted incredibly negatively. “This is important to know because most of the negative reactions towards the green hit me completely by surprise.” The updated Spotify green “Everyone absolutely loved it and I can’t remember any one ever raising the slightest concerns” said Schneider. Nobody inside the company had ever raised an issue with the green. He says that Spotify was working on a “huge brand refresh” with a New York agency to help move its image away from being a tech company to a music company. What sounds like a small change ended up in a relatively huge tweet storm with thousands of people sharing their hate on the new color which then got picked up by press and the emotional rollercoaster started.
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